A U.S. District Court Judge in Florida refused on April 8 this year to dismiss a lawsuit against pet food companies over the the way pet foods are advertised. Many pet food commercials show glowing images of prime beef cuts, vegetables and fruits, and label their products with terms like “gourmet”, “premium” and “wholesome”.

The plaintiffs in this lawsuit are claiming that most pet foods actually contain such items as restaurant grease, cow brains, moldy grains, and discarded supermarket meat along with its styrofoam packaging.

The complaint names seven pet food manufacturers and several large retailers such as Wal-Mart, PetSmart and PetCo.

Earlier Class Action Suit Settled

In an earlier lawsuit against pet food companies over tainted food, class action lawsuits are being settled for $24 million in New Jersey. One company among the defendants in that case is Menu Foods, a Canadian-based manufacturer, which had recalled 180 brands of food and treats because they contained tainted wheat gluten imported from China. Several thousand cats and dogs had died of kidney failure after eating those products.

The Florida suit is more about false advertising than tainted ingredients. Those plaintiffs are seeking class action status, and the judge’s refusal to dismiss the suit gives them a step in that direction.

False advertising is a type of consumer fraud. Although such claims can be hard to establish, we have successfully prosecuted class action lawsuits, defective product claims, and other related types of suits. If you have been injured by a defective product, insurance company bad faith, or stockbroker misconduct, please contact us for a free consultation.